Zynga Pre-Earnings: Trends We Are Watching

We expect Zynga to face profitability pressure in the fourth quarter, as development of new mobile offerings and launch of new games will lead to a surge in marketing and R&D expenses. The company aims to reinvigorate its growth by improving its core franchises and partnering with leading brands for new game launches and marketing. We will be looking for more details around these strategies during the earnings call to understand how 2015 could shape up for the company.